20 October 2026
Upkeep
A home for the jobs that come round again and again: list care (unsubscribes, bounces, complaints, inactive subscribers, consent), sending domains watched every week, access reviews, monthly template checks and getting results in. Each job has an owner, an optional checker or rota, reminders and a record you can print or download. More
Data requests
Log a request to delete, see, correct or stop using someone’s data by your own reference. Mailfois works out the deadline for where the person is, makes a job with the steps, and records whether it was done on time. It never holds the person’s details. More
Upkeep on the calendar
Switch on Upkeep in the Planner’s calendar and quarter views to see jobs beside your campaigns, and set every market’s stage or send date in one go. More
Help
A new “What Mailfois can do” guide summarises every part of the app, and the email rules by country now carry a yearly edition (2026/27) with what changed.
Ireland edition, in euros
mailfois.com now has an Ireland edition with prices in euros (Pro €14, Team €28 a seat, Agency €45 a seat), and Mailfois can bill in euros. Pick Ireland from the country menu at the top of any page. See Irish pricing
German email marketing law
A plain-English guide to sending marketing email to Germany: express consent for consumers and businesses, double opt-in, the existing-customer exception, the Impressum and warning letters. Read it
Irish email marketing law
A plain-English guide to Ireland’s ePrivacy Regulations: opt-in consent, the 12-month limit on the customer exception, criminal penalties per email, and how Ireland differs from the UK. Guides in the app can now be filtered by country and topic. Read it
19 October 2026
Specialist sign-off
Legal, Brand, Pricing or a reviewer for each market can sign off just their part of an email: the footer, the terms, the offer or their language. Mark the part with a box, a section or the exact words; they see it highlighted, by notification or a private link with no account. The email waits until every part is signed off, and a new version that changes an approved part goes back to the same person. More
Approved wording
Footers, consent lines and terms a specialist approves are kept, with who approved them, when, the language and markets, and an optional review date. The same words in another email count as already approved, Brand Guard flags a footer that differs, and Studio can insert the approved wording. Team plan and up. More
Rules that ask for you
Ask a specialist automatically: competitions to Legal, prices to Pricing, each language version to that market’s reviewer, footers that aren’t approved wording to Legal. Reminders chase waiting parts, and Teams or Slack can post when a part is asked for, approved or sent back.
Client approvers see what’s still with Legal
An email with a part still waiting says who it’s with on the client’s review page, and the team is told when the last part is signed off. More
The team’s images
A shared picture library for mock-ups and wireframes: add, drop or paste pictures, give them names and alt text, and use them in Studio. Text on an image can save straight into it. More
Smaller things
Markets show as short codes (GBR, NZL, USA) with an All markets choice; Ideas and Journeys share one switch in Settings; empty Sign-off, Library, Insights, Build and Copy pages show an example of what they become.
18 October 2026
Plan an email on its own page
Plan one email with its dates worked back from the send day, its markets, builder, approver, brief and links, with a live summary as you go. Or plan several at once: type them, click days on the calendar, paste from a spreadsheet or set up a repeating series. Plan by week, month or quarter. Campaigns now open as a full page, and link names (Module 1, Hero, Footer) can be changed. More
Brand Guard pre-send checks
Brand Guard now checks inbox readiness too: Gmail clipping, Outlook problems, dark mode, preview text, subject lines, text contrast, alt text, risky links and more, each shown on a preview of the email with the fix. Teams can switch a check off for their workspace, with a reason. More
Text on an image
Put a headline, text or a button on a picture in your brand’s fonts and colours, with contrast checked against the real pixels behind each line and alt text that carries the words. More
Boards for workshops
Board templates for kick-offs, retros, journey workshops, A/B test plans, personas and content calendars, plus frames, dot voting, a shared timer and export to PNG or PDF. More
Teams and Slack
Post sign-off and translation news to your own Microsoft Teams or Slack channel. No customer data is ever in the messages.
Sign-in rules and an activity log
Owners can require two-factor sign-in and limit invites to their own email domains, and see an activity log of members, invitations and security settings.
17 October 2026
Automations
A register of your always-on emails (welcome series, abandoned basket, winback): what starts each one, its emails, waits and splits on a map, sign-offs, results per step and reminders to review it. More
Whiteboards and working together
Ideas and Journeys boards became whiteboards: sticky notes, shapes, connectors, pen, images and real emails, with live cursors and booked sessions. The Planner shows who else is looking at a campaign and won’t let two people overwrite each other’s changes. More
One email, start to finish
Every stage now offers the next one, from the plan to the mock-up, build, checks, sign-off, send and results, and My emails lists what each person needs to do next.
16 October 2026
Sign-off versions and compare
Every change to an email makes a new version; compare any two to see what changed, pin a change to the exact spot on the email, and check the live build matches what was approved. More
Landing page check
Mailfois reads the pages your email links to and flags a broken page, an offer or price that doesn’t match, a code that’s missing or a sale that ends before the send.
Reminders and My emails
Builders and approvers are reminded when a build should start, is due or is late, and when a sign-off is waiting, with a Monday “Your week” email and cover for people who are away.
History, Library and Showcase
A shared history of what happened to each email; a Library you can browse by month, quarter or year; and showcases you can share by link or download as a video. More
14 and 15 October 2026
Agency workspaces
A workspace per client with one “All clients” view across them, client approval by private link with your team’s check first, and printable approval records and client reports. More
Results and client hubs
Import email results from your platform as totals and share them with clients on one live, password-protected page. More
Simple mode and the Help centre
Switch off the areas you don’t need yet, and find step-by-step help from every page.
Want to try it? Start free, or see pricing.