Email marketing guides

Prices, dates, times, punctuation and spacing the Quebec way, with the traps that are specific to email: dynamic prices, non-breaking spaces and subject lines.

Separate versions, one bilingual email, or one email with language blocks: the trade-offs, the language field you need first, and how the main ESPs handle it.

Month-by-month 2027 dates for Canadian email teams, including Quebec's Fête nationale, Moving Day and construction holiday, and which provinces observe which holidays.

What changed in PECR on 5 February 2026: fines up to £17.5m or 4% of turnover, the charity soft opt-in, what stayed the same, and a checklist.

What Quebec's French-language Charter, as amended by Bill 96, means for marketing emails: French first, who it covers, key dates, penalties and a workflow.

How to get marketing emails signed off faster: who approves what, outside approvers, rounds, reply-by dates, a sign-off checklist and keeping a record.

A practical sign-off checklist for EDMs in Australia and New Zealand: content, offers, Spam Act and UEMA rules, links, images, mobile, accessibility and who approves.

A practical Christmas 2026 email plan: December timeline, gift guides, last order emails, Boxing Day, January sales and holiday approvals across five markets.

A week-by-week Black Friday and Cyber Monday 2026 email plan: warm-up, Gmail and Yahoo rules, segments, subject lines, approvals and five market notes.

Recent ACMA Spam Act penalties against Latitude, Lululemon, TAB, Betfair, Telstra and CommBank, what went wrong, and a checklist to avoid the same mistakes.

Excel and Google Sheets. One row per campaign per market, with send times, translation and approval deadlines.

Every date that matters in 2027, country by country: Mother's Day in each market, Ramadan, Golden Week, Singles' Day, Black Friday.

The nine steps from brief to send, who approves what, and review rounds that don't stall.

The 12 checks to run before every send — subject, preheader, links, spam, list and more.

Consent, the soft opt-in, unsubscribes and data handling — in plain English, for UK senders.

Headers, subject lines, physical address, opt-outs and timing under the CAN-SPAM Act — in plain English, for US senders.

Express and implied consent and when it expires, sender details and the 10-business-day unsubscribe rule, for anyone emailing Canada.

Consent, identify, unsubscribe: the three rules, and the 5-working-day unsubscribe deadline, for anyone emailing Australia.

Short cards on consent, unsubscribes, sender identity, prize draws, alcohol and data requests for seven countries, each with its sources and the date it was checked.

Opt-in consent, the 12-month limit on the customer exception, criminal penalties per email, and how Ireland differs from the UK.

Express consent for consumers and businesses, double opt-in, the Impressum and warning letters, for anyone emailing Germany.

Express, inferred and deemed consent, sender details and the 5-working-day unsubscribe rule, for anyone emailing New Zealand.