Good campaign ideas turn up everywhere: in a meeting, a competitor's inbox, a customer email, a Slack thread. Most of them are lost by the time the next quarter is planned, and the plan ends up being last year's calendar with new dates.
Boards for every kind of idea
- Columns your way: by month, by theme, by market, or "ideas, maybe, yes".
- Cards with context: notes, links to inspiration, and comments from the team.
- Everyone can add: the email team, the wider marketing team and anyone else in your workspace.
From idea to inbox
When an idea is agreed, plan it in the campaign planner with its markets and dates, wireframe it in Studio, get it signed off, and see how it did. One place for the whole journey, alongside whichever email platform you send from.
Need inspiration?
Start with the 2027 email marketing calendar: key dates for the UK, US, Canada, Australia and New Zealand, ready to turn into ideas.
Pricing
Ideas boards are included on every plan, including Free. See the pricing page.
Questions
Is it just a whiteboard?
No. Ideas are cards with notes, links and comments, organized in columns, and a step away from your campaign calendar, Studio and sign-off.
Can people outside the email team add ideas?
Anyone in your workspace can. Team plans make it easy to bring the wider marketing team in.
Can I switch Ideas off?
Yes. Owners can switch it out of the menu in settings, and back on at any time.