Most email teams plan in a spreadsheet, and for one market it works. It starts to strain with the second country: separate tabs per market, a "markets" cell that says "all except FR", translation deadlines kept in someone's head, and a plan that's out of date by Wednesday because nobody marks anything as sent.
The Mailfois planner is the same calendar, built for that second country and the twentieth. It sits alongside your ESP. You keep building and sending in Klaviyo, Braze, Salesforce Marketing Cloud, Bloomreach or whatever you use now.
One plan, every market
Campaigns live on boards, for example one for consumer and one for B2B. Each campaign has the markets it's going to, and you can look at the whole plan or one market at a time. A campaign marked "all markets" shows up under every market, so the France view really is everything France is sending.
- List for the detail, opening on what's still to come rather than January.
- Calendar for the month, with each market on its own date where it differs.
- Quarter and financial quarter for planning conversations and budgets.
- Workload to see who's building what, by month, across every board.
Each market has its own progress
A campaign isn't one thing when it goes to six countries. Every market gets its own stage, from not started through copy in, translated, built and signed off to sent, and its own send date if it differs from the campaign's. Germany can be ready while Japan waits on translation, and the plan shows it.
Dates that run backwards from the send
Every campaign has a build-by date, an approval date and a send date, in that order. The planner warns you when a build date has passed and the campaign isn't with approvers yet, flags anything past its send date that was never marked as sent, with one-click fixes, and tells you when a board has nothing planned beyond your planning horizon.
Share it with people outside the team
Translators, local market teams and stakeholders don't need an account. Share a board as a password-protected, read-only link. They can filter by their own market, see each campaign's stage and date, and open the content links you've attached. You can see when the link was last viewed, and turn it off at any time.
Then hand it to approval
When a build is ready, it goes from the planner straight into an approval round, and the planner shows the live approval status from then on: in review, changes requested, approved, scheduled, sent. See how approvals work.
What it doesn't do
- It doesn't build or send email. Your ESP still does that.
- It doesn't sync campaigns from your ESP yet. You add them to the plan, or paste in several at once with quick add.
- It's new. We don't have customer logos to show you yet, and we'd rather say so.
Journeys: your always-on flows
Campaigns aren't the whole programme. Welcome series, abandoned basket and winback flows run all year, and they're rarely written down anywhere the team can see. Journeys maps them with the real emails: paste each email's preview link, add the waits and splits between them ("after 3 days", "didn't open"), and comment on any step. It's the easiest way to review a flow with a stakeholder or a client.
Pricing
You can try the planner free: one board and up to 15 campaigns. For one person, Pro unlocks the lot for €14 a month. For a team, it's part of the Team plan: €28 per seat a month at the founder price, minimum three seats. The free tools stay free. Full details on the pricing page.
Not ready for software? Start with the free email marketing calendar template for Excel and Google Sheets. It's built the same way: one row per campaign per market.